Writing
Notes from production. Architecture, tradeoffs, and the things that didn't work.
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AI integration for businesses: what owners and product leaders need to know before talking to a vendor
A plain-English guide to integrating AI into an existing business. Where AI actually helps, where it doesn't, what the project really involves, and what a fair quote looks like.
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Build vs buy: when to commission a custom SaaS instead of subscribing to one
A decision framework for founders and product leads weighing custom software against off-the-shelf SaaS. The real costs, the hidden tradeoffs, and the rule of thumb that gets it right most of the time.
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How to evaluate a software development agency: 8 questions that filter out the bad ones
Choosing the wrong dev agency costs six figures and a year of momentum. Here are the eight questions experienced founders ask on the first call, and what the right answers sound like.
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Why your AI chatbot keeps making things up (and what to ask vendors about it)
AI chatbots inventing facts is the single biggest reason they fail in production. Here is what causes it in plain English, and the specific questions to ask before you hire anyone to build one.
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How much does an AI chatbot cost in 2026? A budgeting guide for founders and PMs
A plain-English breakdown of what AI chatbot development actually costs, where the budget goes, and the hidden line items most vendors don't tell you about until after the contract.
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